The first page of the Alaska Cruise Quotes site highlights the dynamic Find a Cruise feature that J Street developed.

Here's a great example of how a simple use of Ajax (Asynchronous JavaScript and XML) can really make a page more usable and friendly. We dynamically generate the headings and criteria values from the SQL Server database. Then as the visitor clicks the criteria they're interested in, the result count changes instantly to reflect their choices. This eliminates the need to load a whole different page of results just to determine that the result count is higher or lower than desired. It's friendlier for the visitor and less burden on the server.

From the results page, the visitor can sort the list and click on details about the cruise line, route, departure city, etc. When they select the cruise they would like to receive a quote for, they click the Quote link.

The quote page is easy to complete, especially since the cruise information is automatically carried forward from the search results page. The quote data is stored in the SQL Server database, ready for customer service agents to work on.