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We specialize in software development on the Microsoft platform. Tons of developers use ASP.NET, Access, and SQL Server, but we truly specialize in them.
In sales, people talk about businesses falling into two main categories: hunters and farmers. Each approach has its strengths, but we’ve realized that we use a third, less-talked-about category: trappers.
You know the old story—the one where someone, usually with a tortured expression, says, “No matter what I say, don’t let me out of this room.” It’s a clear warning. They know what’s coming. And yet, when the full moon rises, the pleading begins.
We experienced a widespread power outage, a few months ago, in Seattle. For days, about 250,000 people didn’t have power, offering a valuable lesson in communication and expectation-setting among business owners.
Working with hundreds of potential clients over the years, I’ve learned that reaching an agreement requires both timing and confidence. When a conversation is going well, you must recognize it and lead the client to the next steps without over-explaining. Once the client says “yes”, it’s essential to take that answer and move forward rather than offer more reassurance when it isn’t needed. A specific example is references. Sure, we have a bunch of them – but we don’t offer them when the answer is already yes!
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