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Microsoft

Web Application

Tropics V2, a marketing campaign management system for Microsoft's BMO team.

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The need

Microsoft's Business Management Operations team needed to consolidate two older marketing-campaign systems into one.

The solution

J Street designed and developed the Tropics V2 system, replacing both older systems and consolidating their functionality. The complex project spanned thousands of hours of requirements, design, construction, data conversion, testing, and deployment with stakeholders across many teams.

How it turned out

The home page gives the user a quick look at news and alerts, and allows them to quickly sort and select campaigns to work with.
Each marketing campaign has several tabs of information, with dynamic tab descriptions indicating the number of underlying detail records. The data validation logic for these pages was very challenging, with validation rules varying based on the type of campaign, the group owning the campaign, and stage of the campaign in its life cycle.

Free consultation

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